Marketing (Performance Marketing)

 

• Consultation regarding acceptable use policies, affiliate marketing programs, corporate policies (such as privacy, social media), terms of use, various agreements – advertiser, call center, call transfer, co-registration, confidentiality, data sharing, data use, direct marketing, email marketing, email management, hardware, infrastructure as a service (IaaS), internet service provider (ISP), list management, mobile application development, non-compete, non-disclosure (NDA), pay-for-performance (PFP) advertising, pay-per-call (PPC), performance marketing, publisher, software as a service (SaaS), software development, technology development, technology licensing, technology marketing, telemarketing, teleservice, trade secrets.

 

• Familiarity with the pitfalls to initiating a performance marketing campaign, such as compromises to brand integrity, compliance-related issues (especially with media and regulatory rules), fraud, and placement transparency.

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    Last updated 200515_1019